APPENDIX C:

2003 BUSINESS LEADER QUESTIONNAIRE

DATE:  October 29, 2003

TO: Chief Executive Officer / President

FROM: Paul C. Thistlethwaite

Professor of Marketing RE: Ethics Survey

This survey is conducted for the American National Business Hall of Fame as part of its continuing study of ethics in American business.  The first study of corporate executives was conducted in 1983.  Other studies of businesses, faculty and students were conducted in 1988, 1989 and 1995, respectively.  Based on this information, articles have been published in the Journal of Business Leadership. The website is anbhf.org

As a professor of Marketing and a member of the ANBHF Board, I am conducting a follow-up study of the views of business leaders of ethics to determine how attitudes have changed over the past decade. You were randomly selected to receive this short survey.  The primary purpose of this survey is to allow you to tell us in the academic community about ethical beliefs and practices related to business. The results should help our students enter the job market better prepared to handle the ethical aspects of their work.  If you cannot complete the survey, please ask another corporate executive or top manager to complete it.  Thank you for investing your time in this project.

Your assistance in providing insights concerning attitudes about ethics will be most appreciated. We look forward to hearing from you. If you have any questions, my telephone number is (309) 298-1401.  My email is MFPCT@wiu.edu.

ATTITUDES ABOUT ETHICS IN BUSINESS

October 2003