APPENDIX C:
2003 BUSINESS LEADER QUESTIONNAIRE
DATE: October 29, 2003
TO: Chief
Executive Officer / President
FROM: Paul C. Thistlethwaite
Professor of Marketing RE: Ethics Survey
This survey is
conducted for the American National Business Hall of Fame as part of its
continuing study of ethics in American business. The first study of corporate executives
was conducted in 1983. Other studies of businesses, faculty and
students were conducted in 1988, 1989 and 1995, respectively. Based
on this information, articles have been published in the Journal of Business
Leadership. The website is anbhf.org
As a professor of
Marketing and a member of the ANBHF Board, I am conducting a follow-up study of
the views of business leaders of ethics to determine how attitudes have changed
over the past decade. You were randomly selected to receive this short survey. The
primary purpose of this survey is to allow you to tell us in the academic
community about ethical beliefs and practices related to business. The results
should help our students enter the job market better prepared to handle the
ethical aspects of their work. If you cannot complete the survey, please
ask another corporate executive or top manager to complete it. Thank you for investing your time in this
project.
Your assistance in
providing insights concerning attitudes about ethics will be most appreciated. We look forward to hearing from you. If you have any questions, my telephone number
is (309) 298-1401. My email is MFPCT@wiu.edu.
ATTITUDES ABOUT ETHICS IN BUSINESS
October 2003