Table of Contents


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Editorial Board


Nordstrom Inc.: A Story & Strategy of Excellent Service

By Trideep K. Das


MRS. FIELDS COOKIES, INC.

By Katherine J. Henning


Rupert Murdoch: Australian Media Baron

By Paul O'Keeffe


THE STUDY OF LYDIA E. PINKHAM

By Raemarie Oatman


Ferdinand and Ferry Porsche: Two Geniuses of Our Century

By Felis Brautigam


The Story of Nike

By Brian Kipp


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