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Editorial Board BRIGADIER GENERAL ROBERT F. MCDERMOTT AND USAA: SERVICE PLUS ETHICS EQUALS SUCCESS! By Paul T. Ringenbach WILLIAM COFFIN COLEMAN: LANTERN LIGHTER FOR THE WORLD By Bartlett J. Finney JOHN SCULLEY: TURNAROUND AT APPLE COMPUTER, INC.By Yunus Kathawala, Dean Elmuti and Jyoti N. Prasad THE MIRROR MAKERS: HIGHLIGHTS OF "THE MOST RELIABLE HISTORY OF ADVERTISING EVER WRITTEN" By Richard E. Hattwick |
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