THE ETHICAL VIEWS BUSINESS LEADERS, UNIVERSITY FACULTY AND STUDENTS IN THE UNITED STATES

SELECT YEARS

1983 - 2003

FINAL DRAFT

Ellen Sutor, Kathleen Casey and

Paul C. Thistlethwaite

Department of Marketing and Finance

Western Illinois University

Research Design Dynamics

Macomb, Il

DEVELOPED FOR THE AMERICAN NATIONAL BUSINESS HALL OF FAME BOARD

November 4, 2004

TABLE OF CONTENTS
Contents		Page
EXECUTIVE SUMMARY		iv
INTRODUCTION AND METHODOLOGY		1
BACKGROUND CHARACTERISTICS OF ALL THREE GROUPS		7
FOCUS ON ALL 3 GROUPS FOR 2003 ONLY		13
FOCUS ON ONLY THE BUSINESS LEADERS FOR 2003		32
FOCUS ON ONLY THE FACULTY FOR 2003		44
FOCUS ON ONLY THE STUDENTS FOR 2003		55
FOCUS ON ALL THREE GROUPS FOR ALL YEARS		67
FOCUS ON BUSINESS LEADERS FOR THREE YEARS		93
FOCUS ON FACULTY FOR TWO YEARS		109
FOCUS ON STUDENTS FOR TWO YEARS		123
APPENDICES		137
	FIRST PAGE OF THE EXCEL DATA FILE	138
	1983 BUSINESS LEADER QUESTIONS	141
	2003 BUSINESS LEADER QUESTIONNAIRE	148
	2003 FACULTY QUESTIONNAIRE	151
	2003 STUDENT QUESTIONNAIRE	157

List of Tables
	Table	Page
TABLE 2A.	RESPONSE RATES FOR THE THREE BUSINESS LEADER STUDIES.	3
TABLE 2B.	RESPONSE RATES FOR THE TWO FACULTY STUDIES	3
TABLE 2C.	NUMBER OF STUDENTS FROM EACH UNIVERSITY	4
TABLE 2D.	RESPONSE RATES FOR THE TWO STUDENT STUDIES	4
TABLE 2E.	NUMBER OF QUESTIONS ASKED IN EACH SURVEY	5
TABLE 3A.	PERCENT IN EACH GROUP HAVING TAKEN AN ETHICS OR MORAL PHILOSOPHY COURSE	8
TABLE 3B.	DEMOGRAPHIC CHARACTERISTICS OF THE RESPONDING BUSINESS LEADERS	9
TABLE 3C.	DEMOGRAPHIC CHARACTERISTICS OF THE RESPONDING FACULTY	11
TABLE 3D.	DEMOGRAPHIC CHARACTERISTICS OF THE RESPONDING STUDENTS	12
TABLE 4A.	PERCENT OF EACH OF THE THREE 2003 RESPONDING GROUPS AGREEING WITH EACH STATEMENT (1=SA; 5=SD)	15
TABLE 4B.	FOR ALL SEVEN YEARS, PERCENT OF EACH OF THE THREE GROUPS PROVIDING THEIR DEGREE OF AGREEMENT WITH EACH STATEMENT (1=SA; 5=SD)	25
TABLE 5A.	PERCENT OF THE BUSINESS LEADERS IN 2003 AGREEING WITH EACH STATEMENT (1 = SA , 5=SD)	34
TABLE 5B.	PERCENT OF THE BUSINESS LEADERS IN 2003 PROVIDING THEIR DEGREE OF AGREEMENT WITH EACH STATEMENT (1=SA; 5=SD)	39
TABLE 6A.	PERCENT OF THE FACULTY IN 2003 AGREEING WITH EACH STATEMENT(1 = SA , 5=SD)	46
TABLE 6B.	PERCENT OF THE FACULTY IN 2003 PROVIDING THEIR DEGREE OF AGREEMENT WITH EACH STATEMENT (1=SA; 5=SD)	50
TABLE 7A.	PERCENT OF THE STUDENTS IN 2003 AGREEING WITH EACH STATEMENT(1=SA; 5=SD)	57
TABLE 7B.	PERCENT OF THE STUDENTS IN 2003 PROVIDING THEIR DEGREE OF AGREEMENT WITH EACH STATEMENT (1=SA; 5=SD)	62
TABLE 8A.	FOR ALL YEARS, PERCENT OF EACH OF THE RESPONDING GROUPS AGREEING WITH EACH STATEMENT(1=SA; 5=SD)	69

TABLE 8B.	FOR ALL SEVEN YEARS, PERCENT OF EACH OF THE THREE GROUPS PROVIDING THEIR DEGREE OF AGREEMENT WITH EACH STATEMENT (1=SA; 5=SD)	81
TABLE 9A.	FOR EACH OF THE THREE STUDIES, PERCENT OF THE BUSINESS LEADERS AGREEING WITH EACH STATEMENT (1=SA; 5=SD)	95
TABLE 9B.	FOR EACH OF THE THREE STUDIES, PERCENT OF THE BUSINESS LEADERS PROVIDING THEIR DEGREE OF AGREEMENT WITH EACH STATEMENT (1=SA; 5=SD)	102
TABLE 10A.	FOR EACH OF THE TWO STUDIES, PERCENT OF THE FACULTY AGREEING WITH EACH STATEMENT (1=SA; 5=SD)	111
TABLE 10B.	FOR EACH OF THESTWO STUDIES, PERCENT OF THE FACULTY PROVIDING THEIR DEGREE OF AGREEMENT WITH EACH STATEMENT (1=SA; 5=SD)	117
TABLE 11A.	FOR EACH OF THE TWO STUDIES, PERCENT OF THE STUDENTS AGREEING WITH EACH STATEMENT (1=SA; 5=SD)	125
TABLE 11B.	FOR EACH OF THE TWO STUDIES, PERCENT OF THE STUDENTS PROVIDING THEIR DEGREE OF AGREEMENT WITH EACH STATEMENT (1=SA; 5=SD)	131