APPENDIX B:


A.� The individual and the Group


Strongly Agree

Agree

No Opinion

Disagree

StronglyDisagree

1.� The individual is the most fundamental unit in our society.






2.� Work ethics such as hard work, diligence, thrift, respect

for authority, etc. are the most important guidelines for conducting our lives.






3.� All institutions in our society should seek to protect and

promote the interests of individuals.






4.� Individual freedom may have to be partly restricted in order

for organizations to function effectively.






B.� Equality


Strongly Agree

Agree

No Opinion

Disagree

StronglyDisagree

1.� All individuals deserve an equal opportunity to enter the higher

paying and more prestigious occupations.






2.� Government should intervene in education and in labor markets to

assure equality of opportunity.






3.� Income and employment should be determined by an individual�s

productivity.� Those who work harder and/or have greater natural ability should earn higher incomes.






4. The existing range of incomes in the United States is, in general, a fair

distribution.






C.� Role of Government

1.� Government should redistribute income in order to assure a minimum

standard of living for all citizens.

Strongly Agree

Agree

No Opinion

Disagree

StronglyDisagree

2.� Government should not directly redistribute income.� Instead it should

try to make incomes more equal by promoting equality of opportunity and a healthy economy.






3.� Government currently restricts individual and organizational freedom to

such an extent that efficiency is often sacrificed.






4.� In the future, government may have to restrict individual and organizational

freedom even more in order to promote the common good and solve society�s major problems.






5.� Government should provide incentives for business to get involved in solving

social problems.






D.� Role of Technology

1.� The quality of life can best be improved by the effective application of

technological innovations.

StronglyAgree

Agree

No Opinion

Disagree

StronglyDisagree

2.� The quality of life can best be improved by the effective application of the

kinds of knowledge which colleges teach in humanities, philosophy and social science courses.






II.� YOUR VIEWS REGARDING THE SOURCES OF ETHICAL STANDARDS

Many factors can influence a businessperson�s ethical standards and ethical practice.

� Which of the following factors influence the average business executive�s ethical standards? (Circle the number which best conveys your opinion).

To What Extent are Ethical Standards Influenced by

1.� Formal company policy and procedure

StronglyAgree

Agree

No Opinion

Disagree

StronglyDisagree

2.� Peer group pressure






3.� Prevailing industry practice






4.� Perceived preference of your boss






5.� Family Experiences






6.� Your church experiences






7.� Your educational experiences






8.� Your company�s ethical code or policy






9.� Your professional ethical code






1983 BUSINESS LEADER QUESTIONS

10.� Society�s moral climate






III.� YOUR VIEWS REGARDING THE ROLE OF THE CORPORATION

This section asks for your opinions regarding the role of the business corporation

in our society. ( Circle the number that best conveys your opinion)

1.� A corporation�s primary responsibility is to its stockholders.

StronglyAgree

Agree

No Opinion

Disagree

StronglyDisagree

2.� A corporation is equally responsible to its stockholders, employees, customers,

and other interested parties.






3.� Corporations should take the lead in solving major social problems such as

pollution, discriminations and safety.






4.� Corporations should not become involved in solving social problems unless

doing so becomes a cost of doing business or an opportunity to earn a profit.






5.� Most corporations get involved in social responsibility projects because outside

pressures make such involvement a cost of doing business.






6.� Most corporations get involved in social responsibility projects because their

managements believe it is the right action to take, regardless of the effect on the company�s profits.






7.� Most corporations get involved in social responsibility projects because of the

public relations value of such projects.






IV.� YOUR VIEWS REGARDING THE ETHICS OF BUSINESS PRACTICE

A.� General

1.� The typical business executive has two sets of ethical standards, one which

he/she applies to business activities and another which is applied to his/her private life.

StronglyAgree

Agree

No Opinion

Disagree

StronglyDisagree

2.� Ethical standards in business are lower than in government.






3. Ethical standards in business are lower than in government.






4.� Ethical standards in business are lower than in the typical American family.






5.� The ethical standards I use in business are higher than the standards of my

supervisor.






6.� The ethical standards I use in business are higher than the standards used by

the people who work for me.






7.� The ethical standards I use in business are higher than the standards of my

counterparts in other companies.






8.� The ethical standards I use in business are as high as those I practice with

my family and friends.






9.� I occasionally make decision which are right for my business but which

are inconsistent with my personal ethical principles.






10.� Most ethical decisions which I encounter involve conflict between the

legitimate claims of two or more parties (e.g., stockholder vs. customer, employee vs. stockholder, etc.)






B.� Customer Relationships

1.� Much advertising done by business is misleading to the consumer.

StronglyAgree

Agree

No Opinion

Disagree

StronglyDisagree

2.� Effective advertising may have to be somewhat misleading.






3.� Some government regulation of labeling is needed to protect the consumer.�






4.� Government safety regulations are needed to protect the consumer.






5.� Truth in lending regulations are needed to protect the customer.






6.� Antitrust laws prohibiting price fixing benefit the customer.






7.� It is in the long run self interest of business to protect the customer.






8.� The average customer is less ethical in dealing with business than the

business is in dealing with that customer.






C.� Employee Relationships

1.� No employee should be required to engage in business practices which

that employee considers unethical.

StronglyAgree

Agree

No Opinion

Disagree

StronglyDisagree

2.� In accepting an employment offer each employee implicitly agrees to

abide by the ethical standards of the employer, even if the company standards differ from those of the employee.






3.� Lazy or incompetent employees should be fired.






4.� Management should not fire lazy or incompetent employees, rather

they should be provided counseling in an effort to improve their performance.






5.� A company should have formal policies to guarantee that every employee

has an equal opportunity for promotion, pay increases, and other rewards provided by the firm.






6.� Wages and salaries should vary according to an employee�s productivity.






7. �Wages and salaries should vary according to both the employee�s

productivity an years of service with the firm.






8.� Wages and salaries should vary primarily with the employee�s years

of service with the firm.






9.� Government supervised equal employment opportunity legislation is necessary.






10.� Labor unions serve a useful purpose by prodding a particular management

into fulfilling its responsibilities to labor.






D.� Stockholder Relationships

1.� The corporation should seek to maximize short run profits.

StronglyAgree

Agree

No Opinion

Disagree

StronglyDisagree

2.� The corporation should seek to earn a satisfactory rate of return for

stockholders.






3.� The corporation should seek to maximize long run profits.






E.� Relationships with Competitors

1.� The ethical standards in competition are determined by the least ethical competitor.� If one firm engages in unethical conduct the others will have to

follow in order to survive.

StronglyAgree


Agree

No Opinion

Disagree

StronglyDisagree

2.� The antitrust laws promote a higher standard of ethics among competing firms.







F.� Relationship with the Community

The corporation has a responsibility to:

1.� Promote equal opportunity in hiring and promotion.

StronglyAgree

Agree

No Opinion

Disagree

StronglyDisagree

2.� Conserve natural resources, even if doing so means a reduction in

corporate profits.






3.� Promote conservation of energy even if doing so means a reduction

in profits.






4.� Clean up or avoid causing air, noise and water pollution even if doing

so means a reduction in profits.






5.� Contribute money and management time to civic activities in communities

where the firm has plants or offices.






6.� Help minority owned businesses.






7.� Be truthful in advertising.






V.� YOUR VIEWS REGARDING METHODS OF DEALING WITH ETICAL ISSUES

This section asks for your views regarding corporate policies dealing with

ethical issues.� There are two parts to each question.

A.� First indicate your feelings as to the importance of each (regardless of

whether or not your company currently uses it) in making corporations moral.� (Please circle the number that best corresponds to your opinion.)

B.� Second, place a checkmark in the last column if that policy is currently

utilized by your company.

1.� Individual executives are assigned and permitted to handle issues as they arise.

StronglyAgree

Agree

No Opinion

Disagree

StronglyDisagree

2.� Additional staff positions are created in order to take care of ethical issues.






3.� A temporary takes force of executives and/or employees is formed to deal

with critical issues as they arise.






4.� A permanent committee, such as a �publicly responsibility� committee, of

senior officers handles ethical decisions.






5.� A permanent department is developed and assigned all recurring ethical

decision and recommends ethical policies.






6.� A person(s) has been added to the board of directors to advise the corporation

on ethical issues.






7.� The ethical responsibility task is delegated to the operating units as a part of

the jobs performed in running the business.






8.� An industry-wide code of ethics is developed and all managers at all levels are

made aware of the code through periodical educational programs.






9.� Socially responsible programs are incorporated into the basic company strategy

in pursuing other corporate goals in order to be successful.






10.� Executives monitor the social and political trends in order to properly respond

rather than wait for the legislature and courts to enforce public opinion.






11.� Participation of employees is sought and used in making decisions which have

strong social implications.






12.� Performance evaluations of managers give careful consideration to the

qualitative as well as future implications of the job performed.






13.� Reward and punishment systems are restricted so that they support

managers who pursue ethically responsible actions on their own.







VI. SOME BASIC INFORMATION ABOUT YOUR BACKGROUND

A.� Did you ever take a formal course in ethics or moral philosophy?Yes ������������������ No

B. Your present title or position:�

C.� a)� State in which you live: ����� ����� b)� State in which you work:

D.� Your company size by number of employees: (Check one)������ 1-99���������������� ���������������������������� 10,000-19,999���� ������� 100-499

���������� ���������������������������� 20,000-29,999��� ������ 500-999���������� ���������������������������� 30,000-49,999���

������ 1,000-4,999���� ���������������������������� 50,000 or more�� ������ 5,000-9,999����

E.� Your company size compared to other firms in the industry:���� One of the largest�� ���������������������������� Smaller than most������� ���� Larger than most����

��������������������������� One of the smallest��� �� ���������������������������������������� About Average��

F.� Which of the following best describes the functional area in which you work? (Please check only one.)Accounting��������������������� �������������������������������

�������Marketing��������������������� Engineering, R & D�������� �������������������������������������� Personnel or Labor���������������������������������������������������������������������������������������������������� Relations�����

�������� Finance�������������������������� ��������������������

�������������������������������������������������������������������������������������������� Public Relations����������

General Management���� ���������������

�����������������������������������������������������������������������������Other (Please specify)��


Which of the following best describes your corporate structure? (Please check the one most important only.)Functional�����������������

������������������������������������������������� Geographic Division���� Functional with���������������������������������������������������������������������������� Conglomerate�������������� ������� subsidiaries������� �������������������������������������������������������������������������

���������������������������Other (Please specify)� Production Division��� �������������������������������������������������


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AN OPEN ENDED INVITATION

A.� Is there anything else you would like to say on the topic of social responsibility or business ethics?

� If so, please make your comments below (or on a separate sheet of paper if necessary.

Are there any company documents dealing with ethics or social responsibility that you would like to share with us?� We would be delighted to receive a copy of your corporate code of ethics or any other documents

illustrating your views on this topic.